The Affiliate Control Number (ACN) is a unique identifier used in affiliate marketing programs to track and manage affiliates' performance. This number serves as a reference for advertisers and affiliate managers, ensuring that commissions and rewards are accurately attributed to the correct affiliate. It plays a crucial role in ensuring transparency and preventing fraud in affiliate networks.

Key Functions of an Affiliate Control Number:

  • Tracking affiliate-generated sales and actions
  • Assigning commissions to specific affiliates
  • Ensuring proper allocation of rewards
  • Providing a reference for disputes and clarifications

The ACN is vital for establishing trust between affiliates and advertisers, as it ensures that all activities are properly recorded and attributed.

How the ACN Works:

  1. The affiliate registers for the program and is assigned a unique ACN.
  2. Each action taken by the affiliate (e.g., sale or lead generation) is tracked using the ACN.
  3. The advertiser uses the ACN to verify which affiliate is responsible for specific outcomes and rewards them accordingly.
Affiliate Action Tracking Method Result
Click-through ACN embedded in the link Registered visit
Purchase ACN associated with transaction Commission awarded